The Experience Cube Group


Is a consortium of hospitality and property veterans who have developed a platform to leverage one of real estate’s hottest sectors: the Culinary Food Hall.

The ready-to-eat food market is predicted to grow globally by $71.69 billion between 2021 and 2026, largely due to a restored appetite for in-person activities, a surplus of commercial real estate, and generous funding.


FERIA DC rides this wave by providing a scalable space solution for private and institutional landlords, who are ready and willing to provide developer/owner financing because of the traffic these food halls represent.

Currently, there is a scarcity of operators who can deliver a product that combines property knowledge with hospitality operational experience. The Experience Cube delivers this know-how and experience.

FERIA DC is the first in a pipeline of culinary food hall opportunities in growth markets across the United States.

FERIA DC is, above all, a commercial property play that has unique advantages including three streams of predictable income:
1. Base Rent Income
2. Turnover Rent Income
3. Liquor Sales (high margin, low risk)
In addition, it has that advantages of unique risk mitigations, including:
– Operational risk is transferred to the operators
– Scarcity of real estate for individual operators creates high tenancy demand

About Us

Eduardo Arnal-Machado

Senior Professional and entrepreneur with 20+ year experience in operations management and project management.
Master’s Degree in Supply Chain Management and Master’s Degree in Maritime Law & Business.
Eduardo was Director of Operations for a Spanish conglomerate for more than 8 years before becoming an entrepreneur.
A systems engineer, Eduardo has been the driving force behind the Feria project development since conception.

Juan I. Salas

Chef and Entrepreneur with 15+ years of experience.
Le Cordon Bleu Paris and Ecole Hoteliere de Lausanne Alum.
Co-founder and Executive Chef at Coma Cuisine Venezuela, established in 2003, currently operating a full service restaurant, a french bakery & pastry shop and 4 chocolate shops in Caracas. He also bought and operated a restaurant in Fort Lauderdale for several years before successfully selling it to fully dedicate himself to the Feria Endeavours.

Christopher Jannou

Manhattan-native Christopher Jannou is an award-winning hospitality entrepreneur, property developer, and investor. His group is active in a range of development sectors including hotels, hospitality, and commercial property development in Africa.
The group includes The Urban Hotel Group (, a pan-African rollout of boutique hotels and self-catering residences; and Urban Africa Capital, a developer, and operator of retail shopping centres and mixed-use commercial real estate.
Prior to founding The Urban Hotel Group, Jannou owned and operated two restaurants in New York City. Jannou and his young family currently reside between Cape Town and New York.

The Experience Cube Group